MINISTRY & LITURGY
2009 Advertising Planner
| COVER DATE |
RESERVE SPACE BY |
SEND ART BY |
|
ADVERTISING EMPHASIS |
|
| February
2009 |
Nov 3, '08 |
Nov 17, '08 |
|
Leadership
in Pastoral Ministry |
|
March 2009
*Saturation Issue |
Dec 15, '08 |
Dec 30, '08 |
|
Church Products
*Added Circulation:
Every U. S. Catholic Church
by pastor name
ML's regular subscribers
Major conferences and Trade
shows |
|
| April 2009 |
Jan 1, '09 |
Jan 19, '09 |
|
Web Resources
— Listings of websites that are of interest to catholic church leaders.
Ministry Formation |
|
| May 2009 |
Feb 2, '09 |
Feb 16, '09 |
|
Church Building and Renovation
Worship Environments |
|
| June/July 2009 |
Mar 3, '09 |
Mar 17, '09 |
|
Music |
|
| August 2009 |
May 1, '09 |
May 15, '09 |
|
Church Software
Guide
Catechetical Programs |
|
September 2009
*Saturation Issue |
Jun 1, '09 |
June 15, '09 |
|
New Fall Releases/Annuals
*Added Circulation:
Every U. S. Catholic Church
by pastor name
ML's regular subscribers
Major conferences and Trade
shows |
|
| October 2009 |
Jul 1, '09 |
Jul 17, '09 |
|
Advent and Christmas |
|
| November 2009 |
Aug 3, '09 |
Aug 17, '09 |
|
Liturgical Environment |
|
| December 09/January 10 |
Sep 1, '09 |
Sept 18, '09 |
|
Parish Resource
Directory
Lent & Triduum Planning Guide |
|
Display Advertising Black & White Rates — Click
here to view ML Online Advertising
rates
| SIZE |
1x |
3x |
5x |
10x |
|
|
March/
1x |
September
2x |
|
| Full page |
$1326 |
$1246 |
$1193 |
$1126 |
|
|
$3314 |
$3115 |
|
| 2/3 page |
1107 |
1041 |
997 |
942 |
|
|
2769 |
2602 |
|
| 1/2 pg. island |
1064 |
1000 |
958 |
904 |
|
|
2660 |
2500 |
|
| 1/2 page |
935 |
881 |
842 |
795 |
|
|
2339 |
2199 |
|
| 1/3 page |
742 |
696 |
668 |
631 |
|
|
1855 |
1744 |
|
| 1/4 page |
599 |
5620 |
538 |
508 |
|
|
1498 |
1407 |
|
| 1/6 page |
437 |
410 |
392 |
370 |
|
|
1091 |
1025 |
|
| 1/8 page |
386 |
364 |
348 |
328 |
|
|
966 |
908 |
|
| Column inch |
111 |
105 |
100 |
95 |
|
|
277 |
261 |
|
| Cover 2 |
1524 |
1434 |
1371 |
1296 |
|
|
3812 |
3583 |
|
| Cover 3 |
1524 |
1434 |
1371 |
1296 |
|
|
3812 |
3583 |
|
| Cover 4 |
1656 |
1558 |
1490 |
1407 |
|
|
4142 |
3893 |
|
Display Advertising Dimensions
| SIZE |
(Width x Height) |
|
| Full page |
7 1/4" x 10" |
|
| 2/3 page |
4 5/8" x 10" |
|
| 1/2 pg island |
4 5/8" x 7 1/2" vertical |
|
| 1/2 page |
7 1/4" x 4 7/8 horizontal |
|
| 1/3 page |
2 1/4" x 10" vertical |
|
|
4 5/8" x 4 7/8" horizontal |
|
| 1/4 page |
3 1/2" x 4 7/8" vertical |
|
|
4 5/8" x 3 1/2" horizontal |
|
| 1/6 page |
2 1/4" x 4 7/8" vertical |
|
|
4 5/8" x 2 3/8" horizontal |
|
| 1/8 page |
3 1/2" x 2 1/2" horizontal |
|
| Column inch |
2 1/4" x 1" |
|
| 2 pg spread |
16.75" x 10.875" trim size
plus a 0.125-inch bleed. |
|
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Extra Circulation Issues
Several issues of ML will be distributed beyond regular circulation to
key audiences of interest to advertisers. As in previous years, the March
and September issues will be mailed to all pastors of U.S. Catholic churches,
ML's regular subscription base, and distributed at major conferences throughout
the year, for a total direct circulation of 30,000.
Annual Rate Policy
-
Rates are subject to change without notice.
-
Discounts (1x, 3x, 5x, 10x) based on the number of ads run after a schedule
has been determined. 1x, 3x, 5x, and 10x apply to a one-year period.
-
Advertising subject to approval by publisher.
-
No allowance for errors in key numbers or back-to-back coupons.
-
Cancellations to multiple issue contracts will be shortrated.
-
No cancellations permitted on preferred positions or covers.
-
No cancellations permitted after closing date.
-
Prepayment required for first-time advertisers.
Creative Services
-
Web Site Development: $100/hour
-
Design and Production: $80/hour
-
Color Scans: $70/scan
-
Black and white scans: $30/scan
Creative work done by MINISTRY & LITURGY which is billed to the
advertiser becomes the property of advertiser.
Commissions, Discounts, Charges
Agency/Output-ready Discount: 15% discount to any agency or advertiser
that provides output-ready electronic files. No discounts on invoices older
than 30 days. No discounts on color charges or creative services.
Cash Discount: 2% of net, 10 days from date of invoice, after
agency commission deducted.
Finance Charge: 1.5% will be assessed monthly on invoices unpaid
after 30 days.
Late Fees: 10% for insertion orders and 10% for artwork received
after the closing date.
Color Rates
ROP color (CMYK) as available per ad $100
Four-color per ad $480
Bleed
Availability: Full page ads only, 8 3/8" x 10 7/8", bleeds should
extend an additional 1/8" from trim.
Layout: Important illustrations and type should be kept 3/8"
from the trim edges and 5/8" from the gutter.
Special Positions
All position stipulations appearing on orders, except covers, will be treated
as requests. Positions guaranteed only after consulting publication as
to availability. Preferred position guarantee for full page only: 10% additional
charge. Call for rates on special inserts.
Reader Service
1/6 page and larger ads will be assigned reader service in the form of
online listings that remain posted with an issue all year. Reader service
numbers for ads smaller than 1/6 page may be obtained for a $25 processing
fee.
Bulletin Board
Classified Advertising Rates:
All calssified text ads are created throught the ML Online Advertising
system. Click here to view
information
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ANNUAL RATE POLICY
Rates are subject to change without notice.
Discounts are based on the number of ads after the
schedule has been determined.
Advertising is subject to approval by the publisher.
No cancellations are permitted after closing date.
Prepayment is required for first-time advertisers.
Prepayment is required for Online Artists Directory listings.
DISCOUNTS, TERMS, CHARGES
Cash Discount: 2% of net, 10 days from date of invoice.
Terms: Net 30 days. 1.5% interest assessed monthly on invoices
unpaid after 30 days.
No Agency or Other Discounts apply to Artists Directory listings.
What is ML?
MINISTRY & LITURGY (ML) is a magazine serving Roman Catholic and liturgical
church pastoral leaders. It covers issues in ministry, education, art,
environment, technology, and music. ML tackles controversial topics concerning
the liturgy and provides a forum for new ideas about worship, art, music,
and other aspects of pastoral ministry. ML serves as a helpful guide for
liturgical planning and is required reading for the parish professional.
Who reads ML?
ML is a magazine for the parish team covering worship and the liturgical
arts. It is read by members of the clergy, educators, artists and architects,
musicians, catechists, and other worship planners. ML's core readers are
parish professionals responsible for making purchasing decisions for their
parishes.
Why should you advertise?
Not only does advertising give your company added exposure, but it also
allows you to present detailed information about your product or service
to your target market. The more people know about your company and
the product or service that you provide, the more readily they will inquire
about what you offer and ultimately BUY what you sell.
ML’s Competitive Edge:
-
Only leadership magazine to saturate the entire Catholic Church Market.
-
Integrate Online advertising campaigns with your print ad in Ministry
& Liturgy magazine. What does this mean for advertisers?
All advertisements will gain additional exposure and a better return on
your investment through direct links in the Online Advertiser Index.
-
Focused editorial content directed at parish leaders covering every aspect
of parish ministry.
Published 10 times throughout the year providing more exposure for
your products and services.
For more information, or to reserve space, please contact Advertising
Sales Manager Josh Burns at:
email: Josh Burns
MINISTRY & LITURGY
160 E. Virginia St., #290
San Jose, CA 95112-5876
Phone (408) 286-8505 ext: 3226
U.S. toll-free phone (888) 273-7782
Fax (408) 287-8748
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